España logra 57 finalistas en las dos primeras jornada: 44 finalistas en la primera jornada de Cannes Lions y 13 en la segunda del lunes. En total: Outdoor (22), Print (17), Film Craft (3), Design (2), Industry Craft Shortlist (8 ), Entertainment Lions For Sport Shortlist (3), Entertainment Lions for Music Shortlist (1), Entertainment Shortlist (1)
Los 22 finalistas españoles en outdoor.
16 de Lola MullenLowe y BK,
2 Publicis Spain,
1 de PS21 para KFC,
1 Havas,
1 McCann,
1 de Officer &Gentleman;
17 Print: 17 finalistas :
9 Lola,
3 DDB Spain,
3 Publicis Spain,
1 FCB&Fire,
1 VCCP;
2 Design:
Lola Mullen Lowe
y TBWA
3 Film Craft : DDB Spain.
España logra 57 finalistas en las dos primeras jornada: 44 finalistas en la primera jornada de Cannes Lions y 13 en la segunda del lunes. En total: Outdoor (22), Print (17), Film Craft (3), Design (2), Industry Craft Shortlist (8 ), Entertainment Lions For Sport Shortlist (3)
Outdoor (22)
A06 (Retail)
A06/062 01824 BIRTHDAY 5 BURGER KING RESTAURANTS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
A06/063 01822 BIRTHDAY 4 BURGER KING RESTAURANTS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
A06/064 01816 BIRTHDAY 1 BURGER KING RESTAURANTS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
A06/065 01820 BIRTHDAY 3 BURGER KING RESTAURANTS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
A06/066 01818 BIRTHDAY 2 BURGER KING RESTAURANTS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
B06 (Retail)
Communication B06/028 00213 ALABAMA BURGER KING BURGER KING LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
Communication B06/029 00215 ILLINOIS BURGER KING BURGER KING LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
Communication B06/030 00217 TURKEY BURGER KING BURGER KING LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
Communication B06/031 00219 MASSACHUSETTS BURGER KING BURGER KING LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
Communication B06/032 00220 TEXAS BURGER KING BURGER KING LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
Communication B06/072 00850 CHICKEN X-RAYS KFC SPAIN KFC PS21 Madrid SPAIN PS21 Madrid PS21 Madrid HAVAS PR Madrid
B06/133 01823 BIRTHDAY 4 BURGER KING RESTAURANTS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
Communication B06/134 01821 BIRTHDAY 3 BURGER KING RESTAURANTS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
Communication B06/135 01825 BIRTHDAY 5 BURGER KING RESTAURANTS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
Communication B06/136 01819 BIRTHDAY 2 BURGER KING RESTAURANTS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
Communication B06/137 01817 BIRTHDAY 1 BURGER KING RESTAURANTS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid BURGER KING Miami
Communication B06/160 02320 STRANG… IKEA FURNITURE/LIVING ROOM PUBLICIS SPAIN Madrid SPAIN PUBLICIS SPAIN Madrid
Communication B06/161 02319 SIMPS… IKEA FURNITURE/LIVING ROOM PUBLICIS SPAIN Madrid SPAIN PUBLICIS SPAIN Madrid
D06 (Live Advertising and Events)
Communication D06/034 00212 HIDDEN FLAG FELGTB/ELDIARIO.ES FELGTB LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid PRIMO CONTENT Barcelona
Communication D06/101 02211 MUSEUM OF ROMANTICISM IKEA IKEA LIVING ROOMS McCANN SPAIN Madrid SPAIN McCANN SPAIN Madrid CRAFT Madrid
D07 (Interactive Experiences)
Communication D07/018 00540 ECO PARKING HYUNDAI HYUNDAI KONA ELECTRIC HAVAS PR Madrid SPAIN HAVAS PR Madrid HAVAS PR Madrid.
D08 (Transit)
| Communication | D08/008 | 00511 | COME OUT AND PLAY | PADDY POWER | GAMBLING SERVICES | OFFICER AND GENTLEMAN Madrid | SPAIN | OFFICER AND GENTLEMAN Madrid |
Print 17 finalistas : 9 Lola, 3 DDB Spain, 3 Publicis Spain, 1 FCB&Fire, 1 VCCP
A05 (Automotive)
| Communication | A05/062 | 00562 | FREDDIE | VOLKSWAGEN GROUP ESPAÑA DISTRIBUCIÓN, S.A. | VOLKSWAGEN BEETLE | DDB SPAIN Madrid | SPAIN | DDB SPAIN Madrid |
| Communication | A05/063 | 00564 | JIMI | VOLKSWAGEN GROUP ESPAÑA DISTRIBUCIÓN, S.A. | VOLKSWAGEN BEETLE | DDB SPAIN Madrid | SPAIN | DDB SPAIN Madrid |
| Communication | A05/064 | 00566 | JOHN | VOLKSWAGEN GROUP ESPAÑA DISTRIBUCIÓN, S.A. | VOLKSWAGEN BEETLE | DDB SPAIN Madrid | SPAIN | DDB SPAIN Madrid |
A06 (Retail)
| Communication | A06/089 | 00110 | ALABAMA | BURGER KING | BURGER KING | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | BURGER KING Miami | ||||||||||||
| A06/090 | 00112 | ILLINOIS | BURGER KING | BURGER KING | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | BURGER KING Miami | |||||||||||||
| A06/092 | 00116 | MASSACHUSETTS | BURGER KING | BURGER KING | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | BURGER KING Miami | |||||||||||||
| A06/095 | 01022 | BIRTHDAY 1 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | BURGER KING Miami | |||||||||||||
| A06/096 | 01026 | BIRTHDAY 5 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | BURGER KING Miami | |||||||||||||
| A06/098 | 01025 | BIRTHDAY 4 | BURGER KING | RESTAURANTS | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | BURGER KING Miami | |||||||||||||
| A06/107 | 01265 | Ikea Real Life Series Simpsons | IKEA | FURNITURE/LIVING ROOM | PUBLICIS SPAIN Madrid | SPAIN | PUBLICIS SPAIN Madrid | ||||||||
| Communication | A06/108 | 01266 | Ikea Real Life Series Stranger Things | IKEA | FURNITURE/LIVING ROOM | PUBLICIS SPAIN Madrid | SPAIN | PUBLICIS SPAIN Madrid | |||||||
| Communication | A06/109 | 01267 | Ikea Real Life Series Friends | IKEA | FURNITURE/LIVING ROOM | PUBLICIS SPAIN Madrid | SPAIN | PUBLICIS SPAIN Madrid |
A09 (Media / Entertainment)
| Communication | A09/069 | 00113 | FLAG 2 | FELGTB/ELDIARIO.ES | FELGTB | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | PRIMO CONTENT Barcelona | FELGTB Madrid | ||||||||||||||||||
| Communication | A09/070 | 00111 | FLAG 1 | FELGTB/ELDIARIO.ES | FELGTB | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | PRIMO CONTENT Barcelona | FELGTB Madrid | ||||||||||||||||||
| Communication | A09/071 | 00115 | FLAG 3 | FELGTB/ELDIARIO.ES | FELGTB | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | PRIMO CONTENT Barcelona | FELGTB Madrid | ||||||||||||||||||
C02 (Innovative Use of Print)
| Communication | C02/026 | 00947 | THE GOOD PRINT TEST | WORTEN | WORTEN | VCCP SPAIN Madrid | SPAIN | VCCP SPAIN Madrid | VCCP SPAIN Madrid | VCCP SPAIN Madrid | VCCP SPAIN Madrid | |
| Communication | C02/031 | 00972 | AN UNREPEATABLE PHOTOGRAPH? | TRAPA CHOCOLATES | TRAPA – PALM OIL FREE CHOCOLATES | FCB&FIRE Madrid | SPAIN | FCB&FIRE Madrid | BLUA Barcelona | TRAPA CHOCOLATES Palencia |
Design: 2 finalistas Lola y TBWA
B08 (Special Editions & Bespoke Items)
| Communication | B08/015 | 00393 | SPACE EDITION | MATTEL | SCRABBLE | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | NATURACT Móstoles | MATTEL Los Angeles |
F03 (Infant Products, Toys & Educational Products)
| Communication | F03/019 | 01213 | MASSIRA PROJECT | PLAYSTATION TALENTS | MASSIRA GAME (PLAYSTATION) | TBWA\ESPAÑA Madrid | SPAIN | TBWA\ESPAÑA Madrid | TBWA\ESPAÑA Madrid |
Film Craft Shortlist 3 finalistas, DDB Spain
A03 (Casting)
| Craft | A03/107 | 21160 | HEROES OF TODAY | HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) | CORPORATE SOCIAL RESPONSIBILITY (CSR) | DDB SPAIN Madrid | SPAIN | DDB SPAIN Madrid | EL RANCHITO Madrid / GARLIC TV Madrid / THE OMS Madrid | QMS COMUNICACION Madrid |
A05 (Cinematography)
| Craft | A05/161 | 21163 | HEROES OF TODAY | HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) | CORPORATE SOCIAL RESPONSIBILITY (CSR) | DDB SPAIN Madrid | SPAIN | DDB SPAIN Madrid | EL RANCHITO Madrid / GARLIC TV Madrid / THE OMS Madrid | QMS COMUNICACION Madrid |
A09 (Sound Design)
| Craft | A09/053 | 21164 | HEROES OF TODAY | HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) | CORPORATE SOCIAL RESPONSIBILITY (CSR) | DDB SPAIN Madrid | SPAIN | DDB SPAIN Madrid | EL RANCHITO Madrid / GARLIC TV Madrid / THE OMS Madrid | QMS COMUNICACION Madrid |
Industry Craft Shortlist
8 finalistas: 6 Publicis, 2 Lola Mullen Lowe.
| Craft | B03/160 | 01541 | THE WILL 2 | MAGNUM/UNILEVER | ICECREAM | SPAIN | LOLA MULLENLOWE Madrid | PROPPA Madrid | UNILEVER Rotterdam |
| Craft | B03/168 | 01472 | IKEA REAL LIFE SERIES 1 | IKEA | FURNITURE/LIVING ROOM | SPAIN | PUBLICIS SPAIN Madrid |
| Craft | B03/232 | 01611 | Ikea Real Life Series Simps… | IKEA | FURNITURE/LIVING ROOM | SPAIN | PUBLICIS SPAIN Madrid | |||||
| Craft | B03/233 | 01612 | IKEA REAL LIFE SERIES 3 | IKEA | FURNITURE/LIVING ROOM | SPAIN | PUBLICIS SPAIN Madrid |
C01 (Brand & Communications Design)
| Craft | C01/035 | 01614 | Ikea Real Life Series Simps… | IKEA | FURNITURE/LIVING ROOM | SPAIN | PUBLICIS SPAIN Madrid |
| Craft | C01/036 | 01616 | Ikea Real Life Series Strang… | IKEA | FURNITURE/LIVING ROOM | SPAIN | PUBLICIS SPAIN Madrid |
| Craft | C01/037 | 01618 | Ikea Real Life Series Frien… | IKEA | FURNITURE/LIVING ROOM | SPAIN | PUBLICIS SPAIN Madrid |
D02 (Print & Publishing)
| Craft | D02/023 | 00243 | MAGNUM BY MAGNUM | UNILEVER | MAGNUM | SPAIN | LOLA MULLENLOWE Madrid | UNILEVER Rotterdam |
—
Entertainment Lions For Sport Shortlist
3 finalista: DDB Spain
| A01 (Film) |
| Entertainment | A01/032 | 00383 | HEROES OF TODAY | HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) | CORPORATE SOCIAL RESPONSIBILITY (CSR) | SPAIN | DDB SPAIN Madrid | EL RANCHITO Madrid / GARLIC TV Madrid / THE OMS Madrid | QMS COMUNICACION Madrid |
E05 (Sports for Good)
| Entertainment | E05/038 | 00384 | HEROES OF TODAY | HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) | CORPORATE SOCIAL RESPONSIBILITY (CSR) | SPAIN | DDB SPAIN Madrid | EL RANCHITO Madrid / GARLIC TV Madrid / THE OMS Madrid | QMS COMUNICACION Madrid | |
| Entertainment | E06/035 | 00385 | HEROES OF TODAY | HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) | CORPORATE SOCIAL RESPONSIBILITY (CSR) | SPAIN | DDB SPAIN Madrid | EL RANCHITO Madrid / GARLIC TV Madrid / THE OMS Madrid | QMS COMUNICACION Madrid |
Entertainment Lions for Music Shortlist
1 finalista: Ymedia, con Ikea
A03 (Brand or Product Integration into Music Content)
| Entertainment | A03/003 | 00059 | IKEA VS ARKANO | IKEA | CATALOGUE IKEA | SPAIN | YMEDIA Madrid | YMEDIA Madrid |
Entertainment Shortlist
1 Finalista LLYC, para BBVA
B04 (Excellence in Partnerships with Talent)
| Entertainment | B04/045 | 00364 | THE SENSE OF COCOA | BBVA | BBVA | SPAIN | LLYC Madrid | LLYC Madrid | LLYC Madrid |
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