FCB New York lidera con 86 finalistas la short list, seguido de Ogilvy UK London con 64 y Rethink con 60.
España cuenta con 23 finalistas: 9 Ogilvy Spain ; 7 MRM Spain, 4 Manifiesto y 3 Wunderman Thompson
Otras agencias destacadas han sido TBWA\Paris Boulogne-Billancourt, Ogilvy Mumbai, Wieden+Kennedy New York y BBDO New York
The One Club for Creativity ha anunciado las entradas preseleccionadas para la 50.ª edición anual de The One Show, con 69 países y regiones representados. Las inscripciones fueron elegidas por el jurado y pasarán a una segunda ronda . Los finalistas se anunciarán a finales de este mes.
FCB New York lidera con 86 inscripciones en short list, seguido de Ogilvy UK London con 64 y Rethink con 60.
Otras agencias destacadas han sido TBWA\Paris Boulogne-Billancourt, Ogilvy Mumbai, Wieden+Kennedy New York y BBDO New York.
Las inscripciones de este año provienen de un total de 4.975 presentaciones de 69 países y regiones. La ceremonia del 50 aniversario de One Show se llevará a cabo el 19 de mayo en Hammerstein Ballroom en Nueva York durante la Semana Creativa 2023.
The One Club for Creativity es una organización sin fines de lucro dedicada a apoyar y celebrar la comunidad creativa global, con un enfoque en la educación. , inclusión y diversidad, igualdad de género y desarrollo creativo.
Estos son los 24 finalistas españoles
Ogilvy Spain / Madrid | CRUZCAMPO (HEINEKEN ES) | Pepe “The Mute”. A heavily accented story. | Branded Entertainment Low Budget | |
MRM SPAIN / MADRID + Media Diamond / Madrid + QMS Comunicacion / Madrid + LEE FILMS / MADRID | Ministry of Consumer Affairs, Spanish Government | #ToyStrike | Cultural Driver Popular Culture Impact | |
MRM SPAIN / MADRID + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid | Ministry of Consumer Affairs, Spanish Government | #ToyStrike | Creative Effectiveness Creative Effectiveness – Non-Profit / Charity | |
Ogilvy Spain / Madrid | DIRECCIÓN GENERAL DE TRÁFICO | The 36 | Creative Use of Data Storytelling | |
Manifiesto / MADRID | APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) | KICKIN RIGHTS CUP | Design Promotional – Booklets, Books & Brochures | |
Ogilvy Spain / Madrid + Hogarth Spain / Madrid | LaLiga | LaLiga Kick Off | Design Promotional – Physical Items | |
Ogilvy Spain / Madrid + Hogarth Spain / Madrid | LaLiga | LaLiga Kick Off | Design Craft – Printing & Paper Craft | |
Ogilvy Spain / Madrid + Hogarth Spain / Madrid | LaLiga | LaLiga Kick Off | Direct Marketing Physical Items | |
Manifiesto / MADRID | APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) | KICKIN RIGHTS CUP | Direct Marketing Non-traditional & Guerrilla Marketing | |
Ogilvy Spain / Madrid + Hogarth Spain / Madrid | LaLiga | LaLiga Kick Off | Experiential & Immersive Physical Products | |
Ogilvy Spain / Barcelona | VUELING | MERRY MIXMAS | Film & Video Online-only Films & Video – 30 Seconds and Under – Series | |
MRM SPAIN / MADRID + BUSCOPAN, SANOFI / Paris + Q&CUMBER / Madrid + Heart & Sciences (part of OMG) / London | Buscopan, Sanofi | Fashion Cramps | Health & Wellness Craft – Art Direction | |
Ogilvy Spain / Madrid | DIRECCIÓN GENERAL DE TRÁFICO | The 36 | Interactive & Mobile Craft Creative Use of Data | |
Ogilvy Spain / Madrid | DIRECCIÓN GENERAL DE TRÁFICO | THE ALBUM | Interactive, Online & Mobile Online-only Video – Single | |
Wunderman Thompson Spain | Heinz | Terrifying Tomatoes | Out of Home Billboards & Transit – Series | |
Wunderman Thompson Spain | Heinz | Terrifying Tomatoes | Out of Home Craft – Art Direction | |
Wunderman Thompson Spain | Heinz | Terrifying Tomatoes | Out of Home Craft – Photography | |
MRM SPAIN / MADRID + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid | Ministry of Consumer Affairs, Spanish Government | #ToyStrike | Public Relations Digital & Online | |
MRM SPAIN / MADRID + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid | Ministry of Consumer Affairs, Spanish Government | #ToyStrike | Public Relations Community Building | |
MRM SPAIN / MADRID + BUSCOPAN, SANOFI / Paris + Q&CUMBER / Madrid + Heart & Sciences (part of OMG) / London | Buscopan, Sanofi | Fashion Cramps | Print & Promotional Craft – Photography | |
MRM SPAIN / MADRID + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid | Ministry of Consumer Affairs, Spanish Government | #ToyStrike | Social Media Social Post – Multi-Platform Series | |
Manifiesto / MADRID | APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) | KICKIN RIGHTS CUP | Social Media Social Post – Real-time Response | |
Manifiesto / MADRID | APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) | KICKIN RIGHTS CUP | Social Media Craft – Use of Visuals |