España logra 77 finalistas en 11 categorías en Cannes Lions 2023 en 1ª jornada

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España logra 77 finalistas en 11 categorías en Cannes Lions 2023 en primera Jornada liderados por LOLA MullenLowe, David, Madrid ,Ogilvy,Cheil Worldwide, VMLY&R, TBWA\ESPAÑA, PS21, La Boutique 77,Mindshare ,MRN, Tango , Wunderman Thompson, Leo Burnett, Sra. Rushmore, Marco de Comunicacion , McCann , El Ruso de Rocky: ,Manifiesto ,QMS Comunicacion y DDB, entre otras

  • Print & Publishing: 8 creaciones finalistas
  • Social & Influencer: 4 creaciones finalistas
  • Pharma: 2 creaciones finalistas
  • Radio & Audio: 4 creaciones finalistas
  • PR: 2 creaciones finalistas
  • Outdoor: 8 creaciones finalistas
  • Media: 4 creaciones finalistas
  • Industry Craft: 6 creaciones finalistas
  • Health & Wellness: 4 creaciones finalistas
  • Entertainment: 3 creaciones finalistas
  • Entertainment Lions for Music: 2 creaciones finalistas

CategoríaNúmero de piezas finalistas
Print & Publishing Shortlist8
Social & Influencer Shortlist4
Pharma Shortlist2
Radio & Audio Shortlist4
PR Shortlist2
Outdoor Shortlist8
Media Shortlist4
Industry Craft Shortlist6
Health & Wellness Shortlist4
Entertainment Shortlist3
Entertainment Lions For Music2
Lions For Sport Shortlist4
Entertainment Lions For Gaming4
Direct Shortlist6
Digital Craft Shortlist1
Design Shortlist5
Film Craft Shortlist2

AgenciaNúmero de Finalistas
LOLA MullenLowe, Madrid9
David Madrid30
Ogilvy, Madrid2
Cheil Worldwide2
VMLY&R3
TBWA\ESPAÑA5
PS214
La Boutique 771
Mindshare9
MRN, Madrid3
Wunderman Thompson5
Leo Burnett1
Sra. Rushmore, Madrid2
El Ruso de Rocky1
Manifiesto1
DDB3

Marcas:Las marcas con piezas finalistas…

  1. DOVE
  2. IKEA
  3. KFC & GREFUSA
  4. ENTEROGERMINA
  5. GC AESTHETICS
  6. BIOGEN
  7. HALLS
  8. BURGER KING
  9. SAMSUNG SPAIN
  10. TWITTER
  11. LIBERO
  12. KRAFT HEINZ
  13. MAGNUM
  14. VIIV HEALTHCARE
  15. RONALD MCDONALD CHILDREN’S FOUNDATION
  16. SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY)

Las piezas finalistas

Print & Publishing Shortlist

A02/04000560CINTHIA’S BATTLEDOVEDOVE SOAPLOLA MULLENLOWE, MadridSPAINPASSION PICTURES LondonBIG SYNC MUSIC London
A02/04100558COCO’S RUNDOVEDOVE SOAPLOLA MULLENLOWE, MadridSPAINPASSION PICTURES LondonBIG SYNC MUSIC London
A02/06200814SECOND BEST HIGH CHAIRIKEACHILDREN FURNITUREDAVID, Madrid / INGO, HamburgSPAIN / GERMANYGRADEPUNK COLOR GRADING Madrid / SAL GORDA Madrid / THE LOBBY Madrid / WACHO HITS Buenos Aires 
A02/06300818SECOND BEST COTIKEACHILDREN FURNITUREDAVID, Madrid / INGO, HamburgSPAIN / GERMANYGRADEPUNK COLOR GRADING Madrid / SAL GORDA Madrid / THE LOBBY Madrid / WACHO HITS Buenos Aires 
A02/06400812SECOND BEST STOOLIKEACHILDREN FURNITUREDAVID, Madrid / INGO, HamburgSPAIN / GERMANYGRADEPUNK COLOR GRADING Madrid / SAL GORDA Madrid / THE LOBBY Madrid / WACHO HITS Buenos Aires 
D03/02400815PROUDLY SECOND BESTIKEACHILDREN FURNITUREDAVID, Madrid / INGO, HamburgSPAIN / GERMANYGRADEPUNK COLOR GRADING Madrid / SAL GORDA Madrid / THE LOBBY Madrid / WACHO HITS Buenos Aires 
D04/03200826PROUDLY SECOND BESTIKEACHILDREN FURNITUREDAVID, Madrid / INGO, HamburgSPAIN / GERMANYGRADEPUNK COLOR GRADING Madrid / SAL GORDA Madrid / THE LOBBY Madrid / WACHO HITS Buenos Aires 
D05/04400860#TURNYOURBACKDOVEDOVEOGILVY, London / DAVID, MadridUNITED KINGDOM / SPAINDAVID Sao Paulo MINDSHARE LondonOGILVY London

Social & Influencer Shortlist

B02/05301261READY PLAYER MOMENTEROGERMINAENTEROGERMINAMRM, MadridSPAINSAILOR STUDIO Sao Paulo WMcCANN Sao PauloWMcCANN Sao PauloCANJA AUDIO CULTURE Curitiba / DRUID CREATIVE GAMING Sao Paulo / SPARK Sao Paulo
B03/06301446#TURNYOURBACKDOVEDOVEOGILVY, London / DAVID, MadridUNITED KINGDOM / SPAINDAVID Sao Paulo MINDSHARE LondonOGILVY London 
C01/00300113HAMSTREAMERSKFC & GREFUSAKFC FLAVORED SUNFLOWER SEEDSPS21, MadridSPAINJUPITER FILMS Madrid EXIT UP Valencia GREFUSA Valencia
C01/04201445#TURNYOURBACKDOVEDOVEOGILVY, London / DAVID, MadridUNITED KINGDOM / SPAINDAVID Sao Paulo MINDSHARE LondonOGILVY London 
                     

Pharma Shortlist

B01/5500100060HAPPY TO BE CENSOREDGC AESTHETICSFIXNIPSocial & InfluencerBESWEET FILMS, Madrid / BE X, MadridSPAINBESWEET FILMS Madrid     
C03/1900200235INVISIBLESBIOGENBIOGENFilm Craft: CinematographyVMLY&R HEALTH, MadridSPAINLA BOUTIQUE 77 MadridLA BOUTIQUE 77 Madrid    

Radio & Audio Shortlist

A02/00900673BOSS FACE STICKERHALLSCANDYDAVID, Madrid / DAVID, New York / DAVID, MiamiSPAIN / USADESEIF Madrid / PICKLE MUSIC Madrid   MONDELEZ INTERNATIONAL Glattpark
A02/01100681KEEPING MOM’S PLACE IN LINEHALLSCANDYDAVID, Madrid / DAVID, New York / DAVID, MiamiSPAIN / USADESEIF Madrid / PICKLE MUSIC Madrid   MONDELEZ INTERNATIONAL Glattpark
B03/07400678BOSS FACE STICKERHALLSCANDYDAVID, Madrid / DAVID, New York / DAVID, MiamiSPAIN / USADESEIF Madrid / PICKLE MUSIC Madrid   MONDELEZ INTERNATIONAL Glattpark
B03/07500680TAXI DRIVER PIC LOOKS DEFFERENTHALLSCANDYDAVID, Madrid / DAVID, New York / DAVID, MiamiSPAIN / USADESEIF Madrid / PICKLE MUSIC Madrid   MONDELEZ INTERNATIONAL Glattpark
B03/08000672DOES THIS COUNT LIKE A VEGETABLE?BURGER KINGPLANT-BASED WHOPPER JR.DAVID, MadridSPAINBLUR FILMS Madrid / PICKLE MUSIC Madrid / SICARIOS Sao Paulo   BURGER KING GLOBAL Zug
C02/01300274SAMSUNG UNFEARSAMSUNG SPAINUNFEAR APPCHEIL WORLDWIDE, MadridSPAINCHEIL WORLDWIDE Madrid / SOMOS 5 MadridCHEIL WORLDWIDE Madrid / SOMOS 5 MadridCHEIL WORLDWIDE MadridCHEIL WORLDWIDE MadridACID TANGO Madrid
C06/01900273SAMSUNG UNFEARSAMSUNG SPAINUNFEAR APPCHEIL WORLDWIDE, MadridSPAINCHEIL WORLDWIDE Madrid / SOMOS 5 MadridCHEIL WORLDWIDE Madrid / SOMOS 5 MadridCHEIL WORLDWIDE MadridCHEIL WORLDWIDE MadridACID TANGO Madrid

PR Shortlist

A07/00300238THE DIRTIEST CUPLIBEROLIBERO MAGAZINEPS21, MadridSPAINANDREI MOLODKIN MaubourguetGRADEPUNK COLOR GRADING Madrid PS21 MadridES3 Madrid / LIBERO CREATIVE CLUB Madrid
E05/03301058ABSOLUTELY HEINZKRAFT HEINZHEINZ PASTA SAUCE + ABSOLUT VODKAWUNDERMAN THOMPSON, BarcelonaSPAIN      
F05/07801078CRY FOR THE LAWTETA & TETA SPAINTETALOLA MULLENLOWE, MadridSPAIN  LOLA MULLENLOWE MadridLOLA MULLENLOWE Madrid 

Outdoor Shortlist

A02/04101854SECOND BEST HIGH CHAIRIKEACHILDREN FURNITUREDAVID, Madrid / INGO, HamburgSPAIN / GERMANYGRADEPUNK COLOR GRADING Madrid / SAL GORDA Madrid / THE LOBBY Madrid / WACHO HITS Buenos Aires    
A02/04201845SECOND BEST COTIKEACHILDREN FURNITUREDAVID, Madrid / INGO, HamburgSPAIN / GERMANYGRADEPUNK COLOR GRADING Madrid / SAL GORDA Madrid / THE LOBBY Madrid / WACHO HITS Buenos Aires    
A02/04301860SECOND BEST STOOLIKEACHILDREN FURNITUREDAVID, Madrid / INGO, HamburgSPAIN / GERMANYGRADEPUNK COLOR GRADING Madrid / SAL GORDA Madrid / THE LOBBY Madrid / WACHO HITS Buenos Aires 
B02/03901859SECOND BEST HIGH CHAIRIKEACHILDREN FURNITUREDAVID, Madrid / INGO, HamburgSPAIN / GERMANYGRADEPUNK COLOR GRADING Madrid / SAL GORDA Madrid / THE LOBBY Madrid / WACHO HITS Buenos Aires    
B02/04001849SECOND BEST COTIKEACHILDREN FURNITUREDAVID, Madrid / INGO, HamburgSPAIN / GERMANYGRADEPUNK COLOR GRADING Madrid / SAL GORDA Madrid / THE LOBBY Madrid / WACHO HITS Buenos Aires    
B02/04101851SECOND BEST STOOLIKEACHILDREN FURNITUREDAVID, Madrid / INGO, HamburgSPAIN / GERMANYGRADEPUNK COLOR GRADING Madrid / SAL GORDA Madrid / THE LOBBY Madrid / WACHO HITS Buenos Aires 
F03/05201223CRY FOR THE LAWTETA & TETA SPAINTETALOLA MULLENLOWE, MadridSPAIN  LOLA MULLENLOWE MadridLOLA MULLENLOWE Madrid 
F03/07401858GEORGINA’S BILLBOARD COLLECTIONNETFLIXGEORGINA NETFLIX ORIGINALDAVID, MadridSPAINSAL GORDA Madrid WAVEMAKER Madrid NETFLIX Madrid
F07/07801224LET’S WASH AWAY THE TABOOPERSILPERSILLOLA MULLENLOWE, Madrid / MULLENLOWE UK, LondonSPAIN / UNITED KINGDOM  MINDSHARE London  

Media Shortlist

A02/01901825#TURNYOURBACKDOVEDOVEOGILVY, London / DAVID, MadridUNITED KINGDOM / SPAINDAVID Sao Paulo MINDSHARE LondonOGILVY London 
A07/00400124TWEET SCARVESTWITTERSOCIAL MEDIADAVID, MadridSPAINFAR MEDIA Madrid / PICKLE MUSIC MadridDESEIF Madrid    
                    
C01/06801823#TURNYOURBACKDOVEDOVEOGILVY, London / DAVID, MadridUNITED KINGDOM / SPAINDAVID Sao Paulo MINDSHARE LondonOGILVY London 
D06/11701819#TURNYOURBACKDOVEDOVEOGILVY, London / DAVID, MadridUNITED KINGDOM / SPAINDAVID Sao Paulo MINDSHARE LondonOGILVY London  
                    

Industry Craft Shortlist

B02/03000222TERRIFYING TOMATO 1KRAFT HEINZHEINZ KETCHUPWUNDERMAN THOMPSON, BarcelonaSPAIN      
B03/05100649FOODIEKRAFT HEINZHEINZ PASTA SAUCE + ABSOLUT VODKAWUNDERMAN THOMPSON, BarcelonaSPAIN      
B03/05200651TOMATOESKRAFT HEINZHEINZ PASTA SAUCE + ABSOLUT VODKAWUNDERMAN THOMPSON, BarcelonaSPAIN 
B03/05300650PASTAKRAFT HEINZHEINZ PASTA SAUCE + ABSOLUT VODKAWUNDERMAN THOMPSON, BarcelonaSPAIN 
D01/01100662MELTING ICONMAGNUMMAGNUM ICE CREAMLOLA MULLENLOWE, MadridSPAINLOLA MULLENLOWE Madrid  LOLA MULLENLOWE Madrid 
E03/04900924WHY WERE SWEAR WORDS INVENTED?BURGER KINGPLANT-BASED WHOPPER JR.DAVID, MadridSPAINBLUR FILMS Madrid / PICKLE MUSIC Madrid / SICARIOS Sao Paulo   BURGER KING GLOBAL Zug 
E03/05000927WHAT IF STORKS GO EXTINCT?BURGER KINGPLANT-BASED WHOPPER JR.DAVID, MadridSPAINBLUR FILMS Madrid / PICKLE MUSIC Madrid / SICARIOS Sao Paulo   BURGER KING GLOBAL Zug 
E03/05100922WHY DOES MR. FLETCHER ASK US SO MANY QUESTIONS?BURGER KINGPLANT-BASED WHOPPER JR.DAVID, MadridSPAINBLUR FILMS Madrid / PICKLE MUSIC Madrid / SICARIOS Sao Paulo   BURGER KING GLOBAL Zug 

Health & Wellness Shortlist

B01/5000200091DANIEL’S APARTMENTVIIV HEALTHCAREHIV STIGMABrand Experience & ActivationSRA. RUSHMORE, MadridSPAINPRIMO CONTENT Madrid     
B01/5501401275#TURNYOURBACKDOVEDOVESocial & InfluencerOGILVY, London / DAVID, MadridUNITED KINGDOM / SPAINDAVID Sao Paulo MINDSHARE LondonOGILVY London 
B03/5101000182CAPTAIN OLSONRONALD MCDONALD CHILDREN’S FOUNDATIONRONALD MCDONALD CHILDREN’S FOUNDATIONFilm: Cinema, TV and Digital Film ContentTBWA\ESPAÑA, MadridSPAINTBWA\ESPAÑA Madrid     
D01/5000710347DOGS WITHOUT BORDERSSFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY)KDOG CANCER DETECT GROUPBrand Experience & ActivationVMLY&R, New York / VMLY&R, Sao Paulo / VMLY&R, MadridUSA / BRAZIL / SPAINDIGITAL 21 São Paulo   GRAFICA SQUARE Rio de Janeiro / LA BOUTIQUE 77 Madrid / MY PROPS FACTORY Rio de Janeiro 
                        

Entertainment Shortlist

A02/01700643PEPE «THE MUTE»CRUZCAMPOCRUZCAMPOOGILVY, MadridSPAIN      
A03/00900054CAPTAIN OLSONRONALD MCDONALD CHILDREN’S FOUNDATIONRONALD MCDONALD CHILDREN’S FOUNDATIONTBWA\ESPAÑA, MadridSPAINTBWA\ESPAÑA Madrid     
A03/03500793TABLE FOR 3STOLLER EUROPECROP GROWTH SOLUTIONSGRUPOIDEX, ElcheSPAINGRUPOIDEX ElcheGRUPOIDEX Elche 

Entertainment Lions For Music Shortlist

A01/04700433ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOKTIKTOKTIKTOK LIVETIKTOK, Sao Paulo / COLUMBIA RECORDS, New York / MOTOMAMI, BarcelonaBRAZIL / USA / SPAINANGEL SOUND STUDIO Barcelona / CANADA Barcelona / IXYXI Barcelona TIKTOK Sao PauloTIKTOK Sao PauloAKQA Sao Paulo
C01/02600434ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOKTIKTOKTIKTOK LIVETIKTOK, Sao Paulo / COLUMBIA RECORDS, New York / MOTOMAMI, BarcelonaBRAZIL / USA / SPAINANGEL SOUND STUDIO Barcelona / CANADA Barcelona / IXYXI Barcelona TIKTOK Sao PauloTIKTOK Sao PauloAKQA Sao Paulo
D02/07400432ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOKTIKTOKTIKTOK LIVETIKTOK, Sao Paulo / COLUMBIA RECORDS, New York / MOTOMAMI, BarcelonaBRAZIL / USA / SPAINANGEL SOUND STUDIO Barcelona / CANADA Barcelona / IXYXI Barcelona TIKTOK Sao PauloTIKTOK Sao PauloAKQA Sao Paulo

Entertainment Lions For Sport Shortlist

C02/01500422UNHIDE THE FANSAJFSF (ASOCIACIÓN DE JUGADORAS DE FUTBOL SALA)CSRVMLY&R, MadridSPAIN      
D01/03900476MOTHERHEROES OF TODAY PLATFORM (LALIGA, IBERIA, REPSOL, ORANGE AND DAZN)CORPORATE SOCIAL RESPONSIBILITY (CSR)DDB SPAIN, MadridSPAINBIRTH PRODUCTIONS Paris / BSO Barcelona / LANDIA Madrid / THE OMS MadridCOFFEE AND TV London QMS COMUNICACION Madrid 
E01/03600473MOTHERHEROES OF TODAY PLATFORM (LALIGA, IBERIA, REPSOL, ORANGE AND DAZN)CORPORATE SOCIAL RESPONSIBILITY (CSR)DDB SPAIN, MadridSPAINBIRTH PRODUCTIONS Paris / BSO Barcelona / LANDIA Madrid / THE OMS MadridCOFFEE AND TV London QMS COMUNICACION Madrid 
E04/04200475MOTHERHEROES OF TODAY PLATFORM (LALIGA, IBERIA, REPSOL, ORANGE AND DAZN)CORPORATE SOCIAL RESPONSIBILITY (CSR)DDB SPAIN, MadridSPAINBIRTH PRODUCTIONS Paris / BSO Barcelona / LANDIA Madrid / THE OMS MadridCOFFEE AND TV London QMS COMUNICACION Madrid  

Entertainment Lions For Gaming Shortlist

A02/01200548READY PLAYER MOMENTEROGERMINAENTEROGERMINAMRM, MadridSPAINSAILOR STUDIO Sao Paulo WMcCANN Sao PauloWMcCANN Sao PauloCANJA AUDIO CULTURE Curitiba / DRUID CREATIVE GAMING Sao Paulo / SPARK Sao Paulo
D02/01200550READY PLAYER MOMENTEROGERMINAENTEROGERMINAMRM, MadridSPAINSAILOR STUDIO Sao Paulo WMcCANN Sao PauloWMcCANN Sao PauloCANJA AUDIO CULTURE Curitiba / DRUID CREATIVE GAMING Sao Paulo / SPARK Sao Paulo 
E01/02400426REAL VIRTUAL BEAUTYDOVEDOVE SOAPLOLA MULLENLOWE, MadridSPAINPASSION PICTURES LondonBIG SYNC MUSIC London    
E02/00700071DORITOS CRUNCH CANCELLATIONPEPSICODORITOSTBWA\ESPAÑA, MadridSPAINTBWA\ESPAÑA Madrid     

Direct Shortlist

A02/01401188REAL VIRTUAL BEAUTYDOVEDOVE SOAPLOLA MULLENLOWE, MadridSPAINPASSION PICTURES LondonBIG SYNC MUSIC London    
A03/00200083DANIEL’S APARTMENTVIIV HEALTHCAREHIV STIGMASRA. RUSHMORE, MadridSPAINPRIMO CONTENT Madrid     
A05/00900701THE BURGER THAT COULD NOT BEMCDONALD’SMCDONALD’STBWA\ESPAÑA, MadridSPAIN   TBWA\ESPAÑA Madrid 
C05/01800235DORITOS CRUNCH CANCELLATIONPEPSICODORITOSTBWA\ESPAÑA, MadridSPAINTBWA\ESPAÑA Madrid     
F07/09901189REAL VIRTUAL BEAUTYDOVEDOVE SOAPLOLA MULLENLOWE, MadridSPAINPASSION PICTURES LondonBIG SYNC MUSIC London    
F07/15201913#TURNYOURBACKDOVEDOVEOGILVY, London / DAVID, MadridUNITED KINGDOM / SPAINDAVID Sao Paulo MINDSHARE LondonOGILVY London 

Digital Craft Shortlist

B02/00600030KICKIN´ RIGHTS CUPAPDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)NOT-FOR-PROFIT & CHARITYAPDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN), Madrid / MANIFIESTO, MadridSPAINESTUDIOS MACHINA Bogota / PANDA FILMMAKER Madrid / VUELA SIRENA FILMS MadridWE ARE CP Madrid COUNTRY MOUSE Madrid  

Design Shortlist

A02/07100956NEW DAVID IDDAVIDCREATIVE AGENCYDAVID, MadridSPAINPICKLE MUSIC Madrid     
B03/01000156THE DIRTIEST CUPLIBEROLIBERO MAGAZINEPS21, MadridSPAINANDREI MOLODKIN MaubourguetGRADEPUNK COLOR GRADING Madrid PS21 MadridES3 Madrid / LIBERO CREATIVE CLUB Madrid 
B08/00700157THE DIRTIEST CUPLIBEROLIBERO MAGAZINEPS21, MadridSPAINANDREI MOLODKIN MaubourguetGRADEPUNK COLOR GRADING Madrid PS21 MadridES3 Madrid / LIBERO CREATIVE CLUB Madrid 
C04/01800782THE YEAR OF THE ARMPITOLD SPICEOLD SPICELEO BURNETT, MadridSPAINLEO BURNETT Madrid     
E06/06100796LALIGA KICK OFFLALIGAUNBOXINGOGILVY, MadridSPAINHOGARTH WORLDWIDE MadridHOGARTH WORLDWIDE Madrid    

Film Craft Shortlist

A03/05200585SHEJ&BJ&B RAREEL RUSO DE ROCKY, MadridSPAINAGOSTO Barcelona PHD MEDIA SPAIN MadridNEWLINK MadridCHACO MUSIC Madrid / MARCO DE COMUNICACION Madrid 
B03/08901702MOTHER NATURE’S POWEREXTINCTION REBELLIONEXTINCTION REBELLIONANTIESTATICO, Madrid / ANIMATIONSINSTITUT, LudwigsburgSPAIN / GERMANYANTIESTATICO Madrid / FILMAKADEMIE BADEN-WÜRTTEMBERG Ludwigsburg     

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