La cuenta había estado repartida entre Omnicom (DDB) y la agencia de Dentsu, Mcgarrybowen’s en última década. DDB había sido la agencia del último año y su campaña está saliendo ahora y en primavera. DDB se negó a participar en la revisión, aunque podría mantenerse como agencia de la marca, para trabajos digitales en Europa, según AdAge. Se cree que que los otros contendientes han sido Omnicom Goodby Silverstein & Partners y Mother Nueva York.
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