93 casos finalistas en Eficacia 2016. Esta es la lista corta anunciada por la Asociación Española de Anunciantes (aea)Se trata de un 56,7% de los 166 casos presentados optan a los 33 trofeos. 66 anunciantes y 52 agencias competirán el 27 de octubre por el Gran Premio a la Eficacia 2016
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