se trata de la última acción de OMD para Renault, un original branded content del Renault Zoe en el programa «En el aire» de Andreu Buenafuente. Renault y OMD retaron al colaborador Pau García-Milà a llegar «al fin del mundo» a bordo del vehículo eléctrico de la marca. Así, Pau recorrió los más de 1.200 km que separan Barcelona de Finisterre durante los 15 días que duró la aventura.
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