Se trata de una nueva alianza estratégica para los próximos siete años, con un contrato de servicio de 1.250 millones de dólares para IBM que gestionará la plataforma de tecnología global de WPP. El acuerdo permitirá a WPP desarrollar nuevos servicios digitales dentro de un híbrido mundial con infraestructura de nube de IBM, según las compañías.
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