AIMC/IAB han renovado un año su acuerdo de medición única de internt con Comscore y piden ampliar al mobile, el pannel de medición de internet. En reunión mantenida este martes ambas asociaciones han pedido a Comscore, ampliar su panel de seguimiento de 24.000 encuentas, al entorno mobile. Para ello en los próximos dias Comscore evaluará un presupuesto que someterá a la aprobación de ambas asociaciones del entorno de la medición y digital.
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