El nombramiento llega a los 18 meses de fichar como CMO en la red estrella de Interpublic, McCann Erickson reportando al Chairman-CEO del grupo Mundial Harris Diamond. Lubar, incorpado a la red en julio de 2013 desde Grey Advertising, WPP, ha sido un jugador clave en la adquisición de los principales nuevos negocios, como el Servicio Postal de Estados Unidos, Lockheed Martin, Zurich Seguros, SABIC, José Cuervo, la American Frozen Food Institute e Ignite Restaurant Group.
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