El Concurso realizado por Ebiquity, podría constar de unos 5 millones de euros para su plan de medios. Arena Media repetiría como la ganadora del Concurso para las campañas de la Conferencia Episcopal para pedir a los ciudadanos que señalen con una cruz para hacer sus aportaciones en sus declaraciones de la Renta para financiar a la iglesia católica.
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