La agencia ha ganado el concurso tras ser invitada por primera vez al concurso de la publicidad europea de Philadelphia, de Mondelez International, que llevaba JWT. BBH se encargará del reposicionamiento de la marca y la creación de una nueva campaña en toda Europa, para este año. El concurso fue supervisado por Chrystel Barranger, presidente de quesos y alimentación de Mondelez Internacional.
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