Era subdirectora general de la agencia hasta ahora. Cuenta con la licenciatura en Ciencias Económicas y Empresariales, y un Postgrado en Dirección de Marketing en la Universidad de Carolina del Sur (US). Fué Directora de Cuentas en SCACS, y se incorporó a TBWA en 2000. Safont ha participando activamente en el impulso del nuevo enfoque de TBWA, con nuevas metodologías colaborativas a los Clientes en Disruption y MAP .
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