La pareja ganadora competirá con el resto de seleccionados de otros países en los Film Young Lions, en el Festival de Cannes Lions 2013. La Competición está dirigida a jóvenes entre 18 y 28 años (nacidos después del 22 de Junio de 1984). Coca-Cola será distinguida como “Creative Marketer of the Year” en el Festival Cannes Lions, que se celebrará en Cannes, del 16 al 22 de Junio
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