La creatividad resalta el espíritu aventurero de este modelo. Se trata de la nueva campaña de comunicación de DDB para el modelo Tiguan de la firma alemana. basada en la conducción joven y divertida. El Spot muestra a un niño cuya imaginación refleja su carácter aventurero contándoselo al que luego resulta que es el vecino y que le devuelve a casa de sus padres.
Se trata de llegar a un conductor que no plantea adquirir una berlina ni un monovolumen por considerarlos demasiado serios y adultos.
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