Diageo ha mantenido en Dentsu Aegis la mayoría de sus medios en Norteamérica (con Carat) de los meidos en Europa europea y del sudeste asiático después de una revisión global que comenzó en mayo. Mindshare defendió con éxito sus cuentas en la India y Sudáfrica asi como en Australia, mientras las agencias de Publicis Groupe continuarán llevando parte de sus medios con MediaVest que supervisará su parte de medios asignados.
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