El Santander estaría a punto de cerrar el patrocinio, por 67 millones de euros, del plan de alquiler de bicicletas de Londres durante siete años. La noticia de Sky News señala que el acuerdo se extendería a 9,5 millones de euros por año, de unas bicis estampadas con Barclays -patrocinador actual- hasta el verano. Al parecer -señala Campaign- el rival sería el gigante de los refrescos Coca-Cola para las 10.000 bicicletas de toda la capital.
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