Exterion Media, líder en Publicidad Exterior, ha resultado adjudicataria del contrato de explotación publicitaria de los 1906 autobuses y 10 aparcamientos de la Empresa Municipal de Transportes de Madrid (EMT). El contrato será efectivo desde el 16 de mayo de 2016. La EMT es el primer operador de autobuses urbanos de España y el quinto de Europa; en 2015 transportó 406 millones de viajeros y su flota recorrió más de 90 millones de kilómetros.
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