El Grupo propietario de Häagen-Dazs o Cheerios ya había designado a la agencia de WPP su cuenta de Estados Unidos el mes pasado, señala Campaign. Mindshare se hará cargo de la cuenta de Reino Unido llevada hasta ahora por UM Londres. Así Mindshare se encargará de medios de General Mills en Europa y Australasia, y del negocio de Yoplait en Europa.
Grey Londres ya fue elegida como agencia creativa principal de General Mills para Jus-Rol, Betty Crocker, Green Giant y Nature Valley en febrero.
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