Heineken ha adjudicado su creatividad global, a Publicis Worldwide como principal agencia creativa global para la marca lager del gigante cervecero. Publicis Worldwide ya trabajó con Heineken en algunos mercados, como Francia e Italia, y ahora asumirá una responsabilidad adicional de la creatividad global de la marca, tras un concurso con la incumbente Wieden & Kennedy hace dos semanas. Las agencias locales seguirá con las campañas locales para la marca.
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