Heineken ha sido nombrada marca del año del MIPTV 2012. Heineken recibirá su galardón como Marca MIPTV del año el 2 de abril, con un Programa de dos días 2 y 3 de Abril, patrocinado por Ogilvy & Mather, como reconocimiento a su labor de innovación en el campo del branded entertainment. El Premio será recogido por Cyril Charzat, Senior Director, de la marca global Heineken, en una ceremonia el 2 de abril en el Hotel Majestic (Foto).
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