Honda Motor Europe ha nombrado a DigitasLBi como su agencia de contenidos paneuropea para todos sus modelos de coche. La Agencia de Publicis Groupe ha concursado contra cuatro agencias creativas de la marca en la nueva línea de negocio. Al final DigitasLBi será la encargada del desarrollo de una «suite totalmente integrada de contenido atractivo e informativo para las marcas de Honda». En 2014, Honda optó por Starcom, para trabajar en los medios sociales en Europa.
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