Ikea está llevando a cabo una revisión global de medios. Hasta ahora esta labor estaba divididos en cinco grandes grupos- incluyendo MEC de GroupM en Estados Unidos. Para Ikea se trata de parte de su compromiso con la mejora continua de nuestros medios y la gobernabilidad de su marketing. IKEA evalúa periódicamente a todos sus proveedores de servicios de marketing para asegurar las mejores relaciones de trabajo
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