JCDecaux Innovate ha llevado el espíritu universitario al pleno centro de las Hogueras de San Juan con una marquesina coronada por un gran corpóreo de la UA. Notoriedad y alta visibilidad durante unas fechas muy especiales para los alicantinos y los turistas que disfrutan cada año de esta fiesta. La agencia de medios es Cyma y la agencia creativa la propia Universidad de Alicante.
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