La agencia se llamará Lowe Profero, y se integra plenamente en la red Lowe & Partner. Lowe y Profero tienen una historia de trabajo conjunto, para clientes como Danone, Diageo, Unilever y TRESemmé. El actual equipo directivo de Profero dirigirá la agencia Lowe Profero, reportando al CEO Michael Wall. El cofundador de Profero Wayne Arnold se convertirá en consejero delegado mundial de Lowe Profero.
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