Gran parte del negocio es manejado por la red Starcom de Publicis Groupe. Mediacom WPP también está entre sus agencias y se supone que ambas participarán en la revisión. El gasto global se estima en más de 1.250 millones de euros (1.500 millones de dólares) e invirtió cerca de 520 millons de euros (680 millones de dólares) en anuncios solo en EE.UU. en 2013, según Kantar.
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