Marta San Pedro (Directora General ) y Francisco Vaquero (Head of branded Entertainment) de Carat explicaban en «Enamorando al consumidor» , organizado por MarketingDirecto.com, como marcarse un «triple»con los jóvenes en una acción con el Triplex de la ONCE. La clave es «habkarles en su lenguaje y escuchar, escuchar y escuchar»…
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