McCann España finalmente gana la cuenta de Ikea España, que hasta hace unas semanas llevaba SCPF, según avanza El Programa de la Publicidad, tras la pugna con Ogilvy, Grey y Del Campo Saatchi&Saatchi Tras los últimos ajustes con las agencias este viernes, según ha podido saber El Programa de la Publicidad se lanzará un comunicado esta misma tarde o mañanan anunciando la ganadora del concurso, McCann Erickson (IPG).
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