Se trata de la asignación tras un proceso creativo a la red DDB, del Holding Omnicom, liderada por Wendy Clark, ex directora de Marketing de Coca Cola. Después de una revisión reñida de cuatro meses, McDonald ha elegido al Grupo Omnicom frente a Publicis Groupe para manejar su cuenta creativa en EE.UU. Un reñido concurso dirigido por la CEO de DDB Norte América, Wendy Clark, que supervisará una nueva agencia aún sin nombre dedicada exclusivamente a McDonald’s.
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