Renault y Nissan han asignado a Digitas LBi su cartera global de 50 Millones de euros en uno de los mayores concursos digitales. Digitas LBi, del Grupo Publicis, ha ganado la revisión, de la cuenta digital para reconstruir las webs de ambas marcas en todo el mundo, según The Drum. La firma confirma el cambio de cambiar toda su ‘front end’ desde una perspectiva digital, en sus sitios web, plataformas mobile y webs de distribuidores.
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