El acuerdo se concluyó a última hora del martes y se dió a conocer a los empleados a las 17:30 del miércoles. El nombre de la nueva compañía será Adam & Eve/ DDB y combinan una facturación de alrededor de 336 millones de euros, que pondría a la agencia en el Top 10 de Reino Unido, según Campaign y fuentes de Omnicom.
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