El histórico publicitario presenta su libro, «La Publicidad tiene la palabra» con anécdotas de la publicidad y en la que destaca el poder de la palabra en la publicidad, que es algo más que la publicidad que vinimos en series como Mad Men, explica a El Programa de la Publicidad. Ejemplos destacados de literatos que han hecho publicidad son el últimos Premio Cervantes y el propio Gabriel García Márquez…
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