Room Mate Hotels ha fichado al publicitario Roberto Sánchez Simón como nuevo director general de Marca y Estrategia Corporativa la compañía. Sánchez Simón se incorpora además al comité ejecutivo de Room Mate Hotels. Sánchez Simón ha sido toda su carrera publicitario. Pasó por FCB/TAPSA para llevar la estrategia publicitaria de Cepsa, Iberia, Ave o McCain. Con John Lynn, en Grey Group, fue Director de Servicios al Cliente en 2003, ascendiendo en 2009 a Director General de la compañía en Madrid.
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