Sra Rushmore ha ganado el concurso como nueva agencia de publicidad convencional de Vodafone, tras dos años en manos de JWT. Al concurso fueron invitadas Sra Rushmore, SCPF y Ogilvy, todas de WPPP, como JWT. Shackleton, mantendrá el área digital de la operadora, mientras OMD y Wink, llevan la cuenta de medios
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