Twitter, la ha adquirido a la firma Hotspots.io, compañía de mediciones y análisis de datos de redes sociales, para mejorar la analítica para anunciantes en Twitter. Hotspots.io, ya había trabajado con Twitter, como en la SuperBowl, llevando la medición de anuncios en Twitter. Un paso más de una red que se va de compras tras Facebook con Instagram.
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