Volvo había trabajado durante años con Havas Media en EEUU, mientras Mindshare llevaba la cuenta en otros escenarios internacionales incluidas Europa y China asegura Adage. Finalmennte se decidió por un concurso entre dos agencias con el citado resultado. A finales del pasado año la marca cambió su cuenta creativa global de Arnold (Havas Worldwide) a la agencia de WPP, Grey Londresmientras adjudicó a la agencia R/GA de Interpublic su estrategia digital.
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