Reckitt Benckiser ha asignado a Wieden & Kennedy Londres su negocio global de publicidad para su marca de ibuprofeno, Nurofen tras una revisión. El titular es Havas Worldwide, que lanzó la cuenta junto con McCann Erickson. Havas, antes Euro RSCG, recuperó la empresa a finales de 2010 . En 2014, RB trasladó tres de sus marcas de alimentación – Air Wick, Clearasil y Finish- de Havas Worldwide a Wieden & Kennedy y a Droga5 Nueva York tras un otro concurso.
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