WPP ha anunciado que Xaxis, especialista en medios y tecnología en plataformas de compra programada global, ha acordado adquirir Bannerconnect, empresa de comercio electrónico y medios con sede en los Países Bajos. Bannerconnect es especialista en infraestructura y servicios para el comercio online en medios digitales para editores, anunciantes y agencias de medios.
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