La compañía farmacéutica Zambon, ha elegido a Hill+Knowlton Strategies para el lanzamiento en España de la nueva línea de productos Lipograsil, para control y pérdida de peso. Hill+Knowlton Strategies estará a cargo del desarrollo y la ejecución de una estrategia de comunicación, cuyo objetivo es informar sobre el lanzamiento de las cuatro variedades nuevas del producto y dar a conocer la nueva imagen de marca de Lipograsil, mucho más cercana a la mujer moderna.
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